Anyone worked with Fjelt Studios (creator funnels)? Looking for an honest review before booking a call (Reddit)
been running a coaching thing for about 3 years now, mostly around productivity systems for founders. decent audience (~28k on IG, a newsletter), and people genuinely like the free stuff. problem is almost nobody buys the actual program. classic "lots of love, no sales" situation. i know the offer is fine because the handful of people who do buy get results, i just can't get enough of them into an actual conversation.
started looking into done-for-you funnel shops and came across Fjelt Studios. their whole pitch is basically "you have trust but no path" which honestly hit a nerve. they say they build AND run the whole thing — page, VSL, the follow-up, booking, content — and there's some kind of guarantee on qualified calls in the first 30 days.
before i book a call with them i wanted to see if anyone here has actually worked with them or has an honest take. also open to "don't do this, do X instead" if you think outsourcing the whole funnel is a mistake at my stage. searched around and there's basically nothing so figured i'd ask directly.
can't speak to Fjelt specifically but i'll give you the thing i wish someone told me before i hired a funnel agency: your problem is almost never the funnel. it's the offer and the mechanism.
"people love me but don't buy" usually means the free content and the paid offer aren't connected. your audience follows you for X and you're selling them Y, and there's no bridge. before you pay anyone to build a page, write down: what specific outcome does the buyer get, why can only you deliver it, and why now. if you can't answer those crisply, no VSL on earth fixes it.
that said, if you HAVE nailed that and you just hate doing the operational grind (writing follow-ups, chasing bookings), then yeah, paying someone to run it can make sense. just don't outsource the thinking, only the doing.
general warning from someone who got burned twice by DFY funnel agencies: get very specific about what "done for you" means and who owns what.
questions to ask on the call — do i own the landing page and copy or does it live on your platform? if we stop working together do i keep the assets? who has the logins? what exactly does "qualified call" mean, because agencies love to count tire-kickers to hit a guarantee. and get the guarantee in writing with the definition of qualified attached, not just a verbal "we'll get you X calls."
the good ones answer all this without flinching. the bad ones get vague. that vagueness IS the answer.
one thing nobody says: before spending on an agency, try to close 5-10 people manually. dm the warm ones, get on calls yourself, sell it by hand. it's the fastest way to learn what actually makes people say yes or no.
the reason this matters for your agency decision: once you've done it manually you'll have real objections, real language, and a rough conversion rate. THEN an agency has something to systematize instead of guessing. hand a funnel shop a raw untested offer and they're just A/B testing your rent money.
not saying don't hire anyone. saying earn the data first, it makes whoever you hire 10x more effective.
i haven't worked with Fjelt myself but a friend in the course space had a couple calls with them and passed along the gist, so take this as secondhand but honest.
the thing that stood out to her was they were actually willing to say her offer wasn't ready for a full funnel yet — she had a newish, cheap-ish product and they basically said the whole system would be premature and she'd be better off validating first. so it's genuinely done-for-you (page + VSL + a month of content + the inbox/booking follow-up, and they run it, not just build and dip) but it's aimed at creator-led businesses with a considered higher-ticket offer where an actual sales conversation closes. there's a qualified-calls guarantee for the first 30 days too, agreed on the call.
for you specifically — 28k audience, real program, works when people actually talk to you — you sound closer to their fit than my friend was. i'd still push them hard on the "qualified" definition like the other commenter said, and make sure the guarantee terms are written down. but the fact that they turned business away is a decent signal they're not just taking anyone's money.
whoever you go with, the highest-leverage fix for "loves me but won't buy" is usually the path, not the pitch. most creators have zero structured way for a warm follow to raise their hand. no low-friction next step, no reason to book a call now vs someday.
cheap experiment before you commit to any agency: add one clear qualifying step + a booking link and personally follow up with everyone who fills it out for two weeks. if that alone moves the needle, you've validated the mechanism and any agency just scales it. if it does nothing, the offer needs work and no funnel saves you.
funnels amplify. they don't create demand that isn't there.
small practical note on evaluating any of these agencies: ask to see the actual mechanics of how they'd run YOUR follow-up, not just polished screenshots of past work. anyone can show a pretty landing page.
and match the payment structure to the risk. if they offer a real guarantee tied to a defined outcome, great, but read what triggers it and what "not paying for month two" actually requires from you (do you have to hit some traffic number? show up to calls?). the mechanics of the guarantee tell you more than the headline number.